Digital Marketing Manager

Purpose

The Digital Marketing Manager will be empowered to develop, shape and implement the online marketing strategy for Nelsons key brands in the UK, with an aim to increase brand awareness, trial and ultimately engage with our consumer to influence purchase both offline and online.

Reporting to the UK Head of Marketing, the Digital Manager will work closely with the UK brand managers and global marketing team (e.g. giving input to key global projects, adapting global strategies…) and will manage an in-house Social Media Executive and two external Community Managers.

Nelsons’ key brands (Rescue, Bach Original Flower Remedies, Spatone and Teetha) are supported by an omni-channel or digitally-focused communication campaigns, which are co-led by the Digital Manager and the relevant UK Brand Manager.

Nelsons social content for our key brands Rescue, Bach Remedies and Spatone is partially developed by the global team and partially by the local team. All content for the Nelsons Teetha brand is currently developed locally. The Digital Manager will be responsible for the UK social strategy and execution, ensuring content is leveraged effectively with particular focus on Facebook, Instagram and YouTube. They play a critical role feeding UK insight to global to shape future content development.

For more details, see the UK Facebook and Instagram channels (Rescue, Spatone, Bach, Teetha) and our brand websites (www.nelsons.net/en).

 

Key Responsibilities

• To develop and implement the digital strategy across key UK brands to build brand awareness, drive trial and ultimately lead to conversion

• Lead and implement the UK social media strategy, to deliver best in class execution, grow communities and engage with brand advocates

• Collaborate with the global team to drive website acquisition to our branded websites, encouraging organic growth by ensuring relevant and engaging content is developed and uploaded and by efficient paid activities leveraging external agencies (global PPC agency and local digital media agencies)

• Ensure all digital content is compliant by close collaboration with the local brand team who liaise with the internal Regulatory Affairs and Legal departments

• Deliver regular meaningful digital insights to internal stakeholders on brand performance, with recommendations to drive action / improvement

• Support the sales team to accelerate growth of e-commerce with focus on Amazon and other key online retailers

• Proactively share digital best practice, key learnings and results with the wider internal audience, in order to improve Nelsons’ digital competence and spread the passion for digital marketing

Key Relationships

• UK brand team, in-house PR team and global digital team

• Agencies working with the UK team (agencies developing content, media agencies, digital partnerships)

 

Qualifications

• Educated to a degree level OR equivalent experience

 

Knowledge and Skills

 

Essential

• Prior in-house experience supporting brands from Consumer Goods industry, preferably focused on healthcare / wellness (e.g. vitamins, nutrition, healthy food, beauty, natural products, food supplements or medicines)

• At least 3-5 years relevant experience

• Strong verbal and written communication skills

• Strong project management and organisational skills

• Solid understanding of efficient digital content development process

• Previous experience of social media management, social media platforms and tools to identify actionable insights

• Knowledgeable about digital trends, innovations and best practice

• Ability to efficiently manage relationships with digital agencies

• Previous experience of using Content Management Systems (CMS)

 

Desirable

• Passion for health care and/or natural products

• Passion for driving brand advocacy

• Prior experience from lifestyle health care or regulated industry (e.g. pharma/OTC)

• Previous experience of using Sitecore Content Management System

 • Formal social media training or digital marketing qualification

 

Behaviours

• True team player with highly effective communication skills

• Self-motivated, proactively taking initiative, positive

• Commitment to excellence with a resilient attitude – thrives to achieve the results despite the obstacles and willing to go the extra mile