Head of Professional Education

Lead both the development and delivery of Nelsons’ global professional education strategy, working with a cross functional team to engage health care professionals (HCPs) and drive recommendation of our brands.

Nelsons is in year one of a 5 year strategic plan which will double the business and gain share in the fast growing natural healthcare category.Professional education has been identified as key driver in achieving our growth plans by increasing brand trial and loyalty. The Head of Professional Education is a new role, designed todeliver the strategy globally, working in a matrixed way with the regional education leads, Global Brand Marketing ManagersGBMMs) and other key roles within the organisation. The scope of the role covers all our key global markets – UK, US, Germany, France and Australia being our top 5 – and all brands, meaning it needs to drive recommendation among different groups ranging from pharmacists,Bach practionners,and midwives.

 

Develop and deliver the overall global professional education strategic roadmap including:

  • Which HCP groups ranging from Bach Practionners to GPs, midwives and pharmacists) should be primary and secondary focus for each brand
  • Recommend key HCP engagement strategies including multichannel options
  • Partner with GBMMs to deliver HCP programmes and toolkits for use acrossregions, tailored to different HCP groups that drive recommendation and build brand equity
  • In conjunction with the Digital team, develop our online learning platform and material creation
  • In conjuction with our Regulatory department and 3rd party experts, develop claims - that will influence HCP recommendation of our brands
  • Cultivate own network of Key Opinion Leaders (KOLs) to advise on brand strategy and act as advocates for our brands
  • Measure the effectiveness of our HCP education initiatives, demonstrating an improvement in recommendation and awareness of our key brands
  • Coach and develop education brand leads in each of the regions
  • Support the International Education Manager to develop a strong network of Bach practionners and a mutually beneficial working relationship with the Bach centre

 

Person Specification 

Education

  • Ideally educated to degree level or higher

 

Experience and skills

Essential

  • Proven track record of strategy development and implementation
  • Significant experience in medical marketing, proven track record of increasing recommendation among a professional audience
  • Knowledge of medical regulatory environments, Experience of managing KOLs and conferences
  • Delivering medical toolkits for different countries and audiences
  • Experience of managing medical marketing agencies including for online training
  • Strong analytical and numerical skills with the ability to effectively identify and communicate trends
  • Strong collaboration skills 

 

Desirable

  • Experience of food supplement and homeopathy categories
  • Experience working in a global role

Behaviours

  • Positive and outgoing attitude
  • Comfortable working with a wide variety of individuals from different backgrounds and cultures
  • Passionate about education and brands