Category Management Executive

The Category Management Executive will provide insights and analysis through EPOS, market data (IRI, IMS, Nielsen, Kantar, etc), Shopper Insights (like Boots AdCard, etc), Euromonitor and Category Management tools to assist the commercial, as well as marketing team, with range proposals and promotional considerations.

Additionally provide insightful analysis of promotional activity in major accounts, to include financial performance to ensure that company targets are reached. Supporting the UK Head of Category Management and Shopper Marketing to make decisions based on facts/insight from category perspective including monitoring market trends. Supporting to develop strategic shopper and category stories for the UK top accounts and selected channels.

 

Key Responsibilities

• To update the EPOS every week and to issue specific reports and recommendations

• To update category performance reports monthly and report changes within the market – IRI, IMS data

• Work closely with external data providers such as IRI, Nielsen and Kantar

• Work closely with account managers during range reviews and sharing insights gained

• To carry out store audits to look at company and competitor activity and price check as and when required – once a month

• Support and work alongside of HOCM&SM to provide UK team with insights and material to enable category captaincy in Boots, Holland & Barrett, Superdrug & Tesco in line with UK Nelsons vision for Category Management and Shopper Marketing

• Provide inputs into category and channel story development

• Collaborate with group functions to drive UK Category management and Shopper marketing development – Ad Hoc, based on projects

• Support HOCM&SM to drive cross functionally work across the UK team to input into delivery of channel strategy in Grocery, Pharmacy, Online & Wholesale

 

Preson Specification 

Education / Qualifications

• Ideally educated to degree level with a BA in Business Studies/Finance or equivalent

 

 Skills & Experience

Essential

• Excellent analytical and problem-solving skills

• Intermediate level Excel proficiency

• Ability to work accurately with attention to detail

• Strong administration skills

• Strong communication skills, both written and verbal

• Good English language and documentation skills

 

Desirable

• Exposure to Sales, Marketing or business environment

• A desire to progress in a sales and/or marketing within the organisation (18-24 months)

• Used to working with large volumes of raw data and insights

 

Behaviours

• A highly methodical approach

• Well organised and able to prioritise work effectively

• Adaptable and flexible approach

• Self-motivated team player.

• Able to work under pressure

• Pro-active

• Ability to manage and adopt to change